Fashion Shopping Platform ZAFUL Cut Out Mediocre Suppliers

ZAFUL clear product SKU, model information, add tracking supplier’s information in PDM system

Following establishing photography team, hire foreign models to shoot product images and ceased cooperation with suppliers of low-quality products or images last year, By the end of April, all the products on featured the only one SKU. And all vendors information can be found in the Product Data Management (PDM) system. ZAFUL believes that showing quality products and truth images play a very important role in extending a company reputation over all customers, especially for new users.

“The speed is a bit slow, yet,” said ZAFUL’s Marketing Manager Sara Lau “We did put a lot of focus on making sure the payment is security and the return and refund get easier. We used to be too confident and dependent on our suppliers. but with the fast increasing of customers and order volumes, things were a bit off the normal track. However, our desire to offer high quality and true images has always been firmly determined. and now, it succeeds.”

In the upper right corner of each product page of ZAFUL, there is a corresponding SKU number, which can be found in ZAFUL’s PDM (Product Data Management) system. It allows staff to track the product corresponds to the researcher and buyer, model information of the picture, copywriting and suppliers’ information and so on. For the supplier, ZAFUL PDM system added a score function, which through product quality, supplier inventory, stocking and sales dimensions to rate suppliers. Suppliers with low scores will be rejected.

“We only work with vendors that reflect our values of honesty, quality, and trust. We will end relationships with any suppliers that do not meet our standards. This standard is more stringent than in 2016. We not only to control the quality of products in the sample inspection time and pictures but also keep continuous supervise suppliers with the use of the scoring system in the follow-up cooperation.”

About ZAFUL’s pictures and photograph team

in 2016, there was a prosperity in clothing e-commerce market. it attracted a large number of entrants, which led to the market began to chaos and caused a series of cross-border shopping problems. cheap quality, inconsistency between the photo and product are the main accused issues. many e-retailers are affected. There is a desired necessity to enhance the brand awareness.

ZAFUL set up their own photography group, hire foreign models. “Before 2017, We have fulfilled our promise, that is, all products which need to showcased are showed by ZAFUL models and photographed by ZAFUL. 70% of the product images were taken by the company’s photography team.”

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Do You Get What You Looked On ZAFUL?

Online shopping is a risk. You may get the wrong size, or different with what you lookded. In these cases, complaints always happened, some angry reviews even said you are a scam. ZAFUL , a cheap fashion e-store which specialized in boutique-style clothing from both interior and designer brands, now would like to announce the release of a new function- ZAFUL Model Stats to help customers get what they looked on ZAFUL.

Many websites have their own unique strategies for retaining and attracting customers, 3 cheap e-retailers ZAFUL, Rosegal and Sammydress have realized this at an affordable price for high quality clothing. Rosegal focuses on the fusion of retro and modern styles, and Sammydress have the most complete product line. Their customers which often causes confusion in size are all over the world.


But Different regions have different size charts, for example, a medium in one country may be considered small or large in another. These 3 sites are looking for different ways to mediate the issue of choosing the wrong size.

Take ZAFUL for a example. now ZAFUL would like to announce the release of a new function- Model Stats. customers can compare the model’s statistics with their own statistics to understand the size dimensions by this function. ZAFUL will display Model stats below its the sizes guides. Model statistics are information about the BWH of models and their height and weight. All model statistics are approved by ZAFUL models and will be published and shared on items’ page of ZAFUL. Customers can compare these statistics with their own stats to get the right size for them. Model statistics are intended to be used with dimensional drawings for best results and to ensure that the delivered product dimensions are appropriate. In addition to helping customers choose the right size, model stats will help customers see the real product. The pictures taken directly by the photo team used by ZAFUL.


Is this model stats useful? With it we will always buy the items with right size on ZAFUL? No, it’s not a 100% guarantee, but at least, it prove that ZAFUL is not a scam and we can reduce the possibility of buying the wrong size on ZAFUL.

More discussion about whether ZAFUL is a scam or not will post on zaful scam blog. If you have any reviews or complaints for ZAFUL, leave comments here.

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