ZAFUL clear product SKU, model information, add tracking supplier’s information in PDM system
Following establishing photography team, hire foreign models to shoot product images and ceased cooperation with suppliers of low-quality products or images last year, By the end of April, all the products on ZAFUL.com featured the only one SKU. And all vendors information can be found in the Product Data Management (PDM) system. ZAFUL believes that showing quality products and truth images play a very important role in extending a company reputation over all customers, especially for new users.
“The speed is a bit slow, yet,” said ZAFUL’s Marketing Manager Sara Lau “We did put a lot of focus on making sure the payment is security and the return and refund get easier. We used to be too confident and dependent on our suppliers. but with the fast increasing of customers and order volumes, things were a bit off the normal track. However, our desire to offer high quality and true images has always been firmly determined. and now, it succeeds.”
In the upper right corner of each product page of ZAFUL, there is a corresponding SKU number, which can be found in ZAFUL’s PDM (Product Data Management) system. It allows staff to track the product corresponds to the researcher and buyer, model information of the picture, copywriting and suppliers’ information and so on. For the supplier, ZAFUL PDM system added a score function, which through product quality, supplier inventory, stocking and sales dimensions to rate suppliers. Suppliers with low scores will be rejected.
“We only work with vendors that reflect our values of honesty, quality, and trust. We will end relationships with any suppliers that do not meet our standards. This standard is more stringent than in 2016. We not only to control the quality of products in the sample inspection time and pictures but also keep continuous supervise suppliers with the use of the scoring system in the follow-up cooperation.”
About ZAFUL’s pictures and photograph team
in 2016, there was a prosperity in clothing e-commerce market. it attracted a large number of entrants, which led to the market began to chaos and caused a series of cross-border shopping problems. cheap quality, inconsistency between the photo and product are the main accused issues. many e-retailers are affected. There is a desired necessity to enhance the brand awareness.
ZAFUL set up their own photography group, hire foreign models. “Before 2017, We have fulfilled our promise, that is, all products which need to showcased are showed by ZAFUL models and photographed by ZAFUL. 70% of the product images were taken by the company’s photography team.”